Leave it to the French to add a touch of class to anything they touch! LuneNoire, a Paris atelier of design-forward cannabis accoutrements, lifestyle accessories and plant-based wellness enhancements, has marked its U.S. debut with exclusive retail partner Mister Green.
Founded in 2020 by Rafael Gonzalez, the LuneNoire team boasts experience ranging from Louis Vuitton, Lacoste and Zadig & Voltaire to Sonos and Blackberry. Together, these passionate creators nurture a “made in France” brand ethos with international ambitions to seduce lovers of unforgettable rituals in search of quality and who seek to improve their well-being — naturally.
“Our mission is to join the useful and pleasant, to value the talent of designers, to be the link between French craftsmen and the aesthete who loves beautiful objects and unique experiences,” explains Gonzalez. “We have paired artisanal know-how and local producers — from porcelain in Limoges to solid brass in Haute Savoie — to craft a minimalist collection designed to not only change perspective, but to change paradigm.”
LuneNoire sought out the likeminded, Los Angeles-based retailer for its North American launch. Established in 2015, Mister Green continues to pioneer the cannabis lifestyle brand space and celebrates companies around the world who make unique, quality products that exist in a class to themselves.
Mister Green founder Ariel Stark-Benz shares, “I was drawn to the Félicie pipe for the very reasons we wanted to start our store in the first place: Paraphernalia with simple, minimal elegance. Something that does not disrupt the aesthetic of a design-focused home, should it be left out in the open. Truthfully, It shouldn’t be hidden away given the display blocks it comes with, which allows for the owner to play with the way the pipe is displayed in various pleasing positions.”
Adds Gonzalez, ”After an immersion in the culture of wellness and slow life in California, we became aware of a new phenomenon: the destigmatization and the rise of cannabis, which through design, culture, food or sport, has an increasingly important place in our daily lives. This trend is progressing in Europe, which is why the LuneNoire line of uncompromising, traceable and authentically French products was born.”
The LuneNoire range is a complete assortment of elevated lifestyle goods available online including the following products.
Félicie
Touch it, fill it, light it. More minimalist than surrealist, the Félicie will quickly become the essential pipe in your routine. Crafted in one of the oldest porcelain factories in Limoges, France, it is cooked at an extreme temperature to ensure a non-porous finish, resulting in an odor and bacteria-proof piece. Available in matte white or black with two solid brass holders for varying display positions.
Ulysses
Bon voyage. Wherever your next trip, never leave without Ulysses, a sleek stash book meets travel diary. Produced in LuneNoire’s Paris atelier, this journal is made from noble materials including black stained pear wood, gold gilding and white leather. Its surprising and mischievous interior compartment will take you on a sojourn to new horizons while you write thanks to essential accessories including a grinder card, rolling papers, lighter and pencil.
