PAX is continuing to stay busy in 2023 with the launch of its limited edition holiday collaboration “Love: Hits Different,” in partnership with artist James Goldcrown. Internationally renowned for his Lovewall murals, Goldcrown believes hearts represent something different to everyone, reflecting back joy, nostalgia, heartbreak, happiness, peace or love experienced across life chapters. The collaboration arrives just in time for the holiday season, celebrating love of all kinds and how it is enhanced alongside the PAX cannabis experience. The JGoldcrown x PAX collection includes the PAX Plus cannabis flower vaporizer, in Onyx, Sage, Periwinkle and Elderberry, and PAX Mini, in Onyx and Silver, and is available on pax.com starting November 9.
“I’m very excited to be partnering with PAX on this collaboration”, says James Goldcrown. “Did you know their brand name literally means peace? What is better than giving the gift of Peace & Love this holiday season?”
James Goldcrown is a self-taught artist/photographer based in Los Angeles. He left school at 17 years old and began working in a South London darkroom, leading him into a career as a fashion photographer. In 2007 James moved to New York and began incorporating mixed media into his photography influenced by his previous days as a street artist in the early 90’s. His many projects led to his first show at Miami Basel, where his work sold out in 2 hours. Now internationally renowned for his Bleeding Hearts/Lovewall murals, he has collaborated with brands and companies such as, Toms, L’Oreal, Rag & Bone, Sephora, Island Records, Universal, MTV, Vogue, Bandier, Rimowa Luggage, Henri Bendel, Armani and more.
“PAX is thrilled to be partnering with James Goldcrown for this collaboration.” says Lauryn Livengood, Senior Director of Brand Marketing. “James’ artwork is known for sparking joy and love, and is the perfect complement to our PAX’s philosophy of peace and good times. It’s the perfect gift that spreads love and hits different.”
