Cadre, a visionary social equity brand that actively advocates for equitable opportunities across the cannabis industry launched the grand opening celebration of its first dispensary Off The Charts Powered by Cadre in Los Angeles, California.
“We are excited to introduce ourselves to the community that we serve by providing them a cannabis retail shop where they feel welcomed and at home,” said Madison Shockley, Chief Executive Officer and owner of Cadre. “Cadre was created to build the social equity owned supply chain by providing ownership opportunities to other equity operators and align our cannabis operations into a cohesive supply chain.”
The Off The Charts Powered by Cadre dispensary is a collaborative effort between the two brands. Additionally, Cadre cannabis products are rolling out across California, including the entire network of Off The Charts dispensaries.
“Madison has our wholehearted admiration, and our alliance epitomizes what we consider a true partnership,” said Norman and Darline Yousif, owners of Off The Charts. “The debut of Off The Charts Powered by Cadre stands as our pioneering collaborative store, which we are very proud of.”
Located at 615 East 61st Street, Cadre’s dispensary opens on Saturday, September 2nd, with a grand opening celebration from 11am to 5pm bringing together community, cannabis brands, and culture in the form of fashion, music, food, and art. A ribbon cutting ceremony will take place at 11am.
Guests will have the opportunity to explore Cadre’s handpicked selection of premium cannabis products, experience live musical performances, and engage in insightful discussions with industry leaders. The artist LaRussell will headline the celebration.
“As we come together for the grand opening of Off The Charts Powered by Cadre, I’m deeply honored to be performing,” said LaRussell. “It has been an incredible experience to contribute to Cadre’s journey over the past year — from their humble beginnings to this epic moment — their growth has been nothing short of inspiring. Mad respect for their journey. I’m stoked to be rockin’ the stage at the grand opening.”
Now a leading force in revolutionizing the cannabis landscape, Cadre’s dispensary offers exceptional cannabis products while uplifting marginalized communities — a catalyst for change in an industry marked by inequity.
After 5 years, over 1 million dollars invested and having to sue the City of Los Angeles, Madison is finally opening his dream dispensary.
In 2020, due to the mismanagement of the social equity cannabis licensing process, Madison successfully led the landmark lawsuit against the City of L.A. Madison also co-founded the Social Equity Owners & Workers Association, which organized hundreds of social equity applicants to join the fight. After four months of litigation, the City Council and the Mayor of Los Angeles settled with Madison by creating an additional 100 dispensary licenses for social equity applicants.
Today, Madison’s vision for a true social equity supply chain has come to life.
In addition to leading Cadre’s strategic vision, Madison is also the founder of the Cannabis Equity Policy Council (CEPC), a 501c4 non-profit made up of cannabis equity entrepreneurs and social justice non-profit organizations unified to collectively address the gap in funding, educational resources, and legislative advocacy for cannabis equity policies.
As the founder of CEPC, Madison advocates for equitable opportunities and shapes policies at the state and national levels, addressing historical disparities and promoting fairness. With his dedication to driving growth and championing social equity, Madison is instrumental in shaping a more inclusive and thriving cannabis ecosystem.
