Artisanal California cannabis pre-roll brand Weekenders announced it has launched in New York State. With the legalization of recreational cannabis, Weekenders has introduced its high-quality, artisanal pre-rolls to the Empire State, which is poised to be one of the largest legal markets in the U.S.
Weekenders has become known for its commitment to quality and sustainability, using only the finest locally-sourced flower to create its signature, terpene-rich pre-rolls. Each joint is rolled and carefully crafted to ensure an unparalleled smoking experience. The brand offers a range of products to appeal to all types of users, with low THC options for the canna-curious beginners as well as in-demand high THC options for more experienced consumers in multiple strains, which include their signature LIFT (Sativa), DREAM (Indica) and GLOW (Hybrid). Each strain comes in 7-joint packs, or a 1G single pre-roll, in either high dose or lose dose options. Weekenders craft cannabis flower will also be available in half ounces, quarter ounces and dime bags, a classic New York staple. All Weekenders products are proudly packaged in eco-friendly, recyclable packaging, and the brand plans to continue supporting compassion programs in New York as they have pioneered in California.
Co-Founded by long-time New Yorker Kahlil Lozoraitis, Weekenders is proudly one of the first Black-Owned brands to launch in the state of New York, and one of the few in any legal market. Shockingly, Black entrepreneurs still account for less than 2% of the nation’s cannabis businesses. Weekenders was conceptualized and originally launched from Kahlil’s home in Bed Stuy, Brooklyn, the heart of Black creative and entrepreneurial excellence. At that time, in 2018, with some like minded creative partners, he was focused on launching in the legal market of California, but dreamed of the day that he could bring Weekenders back to his home state of New York, to turn his California cult favorite into a New York cult classic.
“I am so thrilled to finally launch Weekenders in my home state of New York. New York has always been my muse! My team and I are excited to bring all of the knowledge and expertise we’ve taken from the established California market, and apply it here. We’ve all learned some important lessons in California, and we can’t wait to contribute to making New York the thriving legal market it can be”, says Weekenders’ co-founder and CEO Kahlil Lozoraitis.
Keeping in line with their commitment to superior products and sustainability, Weekenders grows its craft cannabis on a legendary organic family farm in Hudson Valley. Its cultivator Burning Bush, a veteran-owned company, honors a legacy of working with nature to create the finest cannabis flower possible. Previously a water bottling plant, the farm used to bottle their artesian spring water for sale; they now focus on sun-grown, small-batch organic cannabis. The farm, which is a part of the forestry management program and a member of NOFA-NY, uses organic and sustainable practices and only utilizes ground water from spring fed streams to cultivate their sun-grown, terpene-rich cannabis.
In addition to its cannabis products, Weekenders also offers an assortment of lifestyle products, with collaborations which include a special edition backgammon board, domino set and custom trays with Wolfum, scratch and sniff cannabis wallpaper by Flavor Paper, and more on the way for the holidays. Weekenders has partnered with The Wild Honey Pie on a series of events through the end of the year, recently appeared at NYFW events, and has more exciting New York-based events and partnerships in the works.
Weekenders are now available in select dispensaries throughout New York State including Union Square Travel Agency, Housing Works Cannabis Co and Gotham. The brand plans to expand its presence in the state over the coming months, bringing its highly anticipated pre-rolls and flower to more cannabis consumers in the region. With this launch, Weekenders is available in the two states of California and New York, as they gear up to become a national brand, with more legal states in the pipeline.
