sweedies, a new cannabis brand on a mission to reinvent snacking with a THC-twist launched its flagship product Mood Rings.
Mood Rings, a cannabis-infused fruit snack pouch, aims to redefine the traditional “edible” experience: they are refined sugar-free, low-calorie, snackable, and fast-acting. Each pouch delivers a 45-calorie treat of 10 fruit-flavored gummies, infused with a total of 5mg THC + 5mg CBD plus a host of good-for-you nutrients including a dose of adaptogenic schisandra, vitamins b5 and b6, and l-theanine for a mood-enhancing effect.
Developed by beauty industry veterans Olivia Sheehan and Rachel Richman, sweedies was conceived to fill a white space in a still-emerging market. They noticed the lack of branding and healthy options marketed specifically toward women on the dispensary shelves. Female consumers in the U.S. cannabis market are outpacing males at 55 percent vs. 49 percent. While 1mg microdosing gummies and low-dose beverages have entered the scene, sweedies is the snackable option to enter the market—each gummy is 0.5mg THC and CBD, and the pre-portioned snack pouches encourage self-dosing.
“As a long-time beauty and wellness fanatic, I wondered why so many cannabis brands are created with men in mind,” said Olivia Sheehan, CEO and Co-Founder of sweedies. “Edibles are the preferred consumption method by women and new cannabis users. That’s one of the reasons we started sweedies, to address a glaring white space in the cannabis industry by delivering an edible that’s on par with the functional, healthy treats we shop at Erewhon. We’re making edibles controlled, predictable, and indulgent.”
From the ingredients carefully selected down to the branding, sweedies was created to live amongst today’s most beloved direct-to-consumer brands. Sheehan and Richman partnered with the formulator behind Moon Juice’s best selling products, including Sex Dust and SuperYou, to align on Mood Rings’ final ingredient list. sweedies’ packaging combines Gen-Z aesthetics with psychedelic-inspired design to stand apart from the hyper-masculine brands crowding dispensary shelves.
“Production for sweedies began at the height of the supply chain crisis that plagued the industry. We heard from countless manufacturers that it was too difficult and labor-intensive to produce a sugar-free, ultra-low-dose gummy,” said Rachel Richman, COO and Co-Founder.“It took nearly two years to find a manufacturing partner that understood our vision for the product. It took another year and more than twenty iterations to land on our dream cannabis fruit snack–with a perfectly chewy texture, a tart bite, and an elevated flavor profile. It was well worth the fight – we’re incredibly excited to launch, and are thankful to our retail partners who immediately trusted our vision and product.”
“At MedMen, we’re known for our best-in-class product selection, and we’ve made it our goal to bring innovative, new brands to market,” said Karen Torres, MedMen Chief Product Officer. “We’re excited to partner with sweedies as their exclusive retail launch partner in California. This women-founded brand offers a snackable approach to cannabis for our health-conscious, canna-curious customers with their vitamin-packed edibles.”
Consumers in California can now purchase Mood Rings online via MedMen.com and GetSava.com and through brick-and-mortar through a partnership with MedMen (Abbott Kinney, Beverly Hills, Torrey Pines, and West Hollywood) and Sava in the San Francisco Bay Area.
