Hemp, Inc. announced it will supply CBD and MCT oil for Kulture Wave Beauty (KWB), the new beauty line by rap superstar, Cardi B. The skincare and feminine hygiene products, in the line, include CBD as a key ingredient. As such, Hemp, Inc. was the obvious choice to supply it. Cedric Yengo, a seasoned entrepreneur and veteran startup founder who is spearheading resource mobilization for KWB, stated that after thorough research, Hemp, Inc. had the highest quality CBD on the market. The partnership between Hemp, Inc. and KWB is expected to further enhance the reputation of both companies and revolutionize the beauty industry over the course of this year.
Kulture Wave Beauty (KWB) is a six-phase beauty line scientifically formulated by leading scientists and dermatologists to promote glowing, radiant skin for all skin types. According to Yengo, KWB’s skin care products are the result of years of intensive clinical research on thousands of test subjects with proven merits and will be formulated based on the tropical skin numbers on the Fitzpatrick skin type test.
For those unfamiliar with the Fitzpatrick skin type test, it is a “classification system used to determine an individual’s skin color and its response to the sun. The system is based on six different skin types, which are categorized by the amount of melanin in the skin and the skin’s reaction to sun exposure.” (Source) This test is crucial because it enables people to identify their individual skin types and select the treatments and products that are best for them.
Edith Gibson, the leading scientist and tropical skin specialist behind KWB, has over seven years of clinical research experience and has worked with over 8,000 subjects while carrying out over 50,000 skin analyses. Her research addresses issues plaguing those living under a tropical sun, such as hyperpigmentation, uneven skin tone, stretch marks, and surface dehydration, and aims to offer the tropical skin beauty market products and formulations that serve and preserve the skin.
“Our raw materials and finished hemp products are of the highest quality. Hemp, Inc. was the first hemp publicly traded company in America. We’re a pioneer in our industry and now we’re embarking on a new chapter. We’re a key link in the supply chain of a beauty brand created by one of the most popular, successful artists in the world, Cardi B. In addition to providing high-end pure raw materials for A-listers, we also offer custom-branded high-end hemp products such as CBD, CBN, CBG, CBDa and CBGa, CBD Coffee Enhancer, Pain Cream, etc for celebrities. Whether you want a complete custom-branded product or just the highest quality raw materials, Hemp, Inc. is your go-to. We also have a unique and powerful mechanism that enables us to raise significant amounts of money for the celebrity’s favorite charities, as an option,” said Gary Perlowin, CEO of Hemp, Inc.
Cardi B is joining the ranks of beauty moguls such as Rihanna, Kylie Jenner, and Kim Kardashian with Kulture Wave Beauty (KWB). Her history of skin breakouts inspired the creation of this line, and she is excited to inspire young girls to follow their dreams by taking action. With more than 158 million followers on social media, the star’s notoriety and influence supersede her. The Bardi Gang (Cardi’s fan base) loves her, not only for her musical abilities but also for her community awareness efforts.
In 2018, Cardi B used her social platform to demand tax transparency, criticizing New York’s use of taxpayer dollars. She also endorsed Bernie Sanders for president in 2020 because of his support for underprivileged minorities and healthcare. She also used her platform to raise awareness for police brutality victims and promote local elections. The Hollywood Reporter named Cardi B the fifth most influential celebrity in the 2020 presidential election.
Kulture Wave Beauty (KWB) is set to launch this year. Details on where to purchase the products will be announced soon. Will there be a WAP moisturizer for the face? We don’t know but with Cardi B’s passion for empowering women and Hemp, Inc.’s industry expertise, Kulture Wave Beauty is poised to make a significant impact on the beauty industry nonetheless.
