Houseplant, a cannabis lifestyle brand founded by Seth Rogen, Evan Goldberg, and Michael Mohr, and OCB – a 106-year-old, family-owned French-made rolling paper company, announce the upcoming launch of Houseplant by OCB. The long-term partnership and product collaboration, launching to consumers online on February 16th and rolling out in retail this spring, will allow cannabis consumers to elevate their smoking experience with a line of sustainable, meticulously crafted rolling papers and cones in bamboo, brown rice, and classic varieties.
Houseplant’s product development process includes both creating products that the Founders wish existed and curating the very best products they can find. Driven by a lack of consumer education around rolling papers and a desire for consumers to taste the plant and not the paper, both Houseplant and OCB identified this partnership as a chance to educate consumers and fill a massive void in the rolling paper market with a line of high-quality products that all parties could proudly stand behind.
OCB has a global reputation for being the premier paper of choice for generations and is led today by Don Levin, founder of Republic Brands. Houseplant is a category leader in its own right as the leading lifestyle company rooted in cannabis, setting the high standard for beautifully designed products for people’s homes and daily lives that elevate the smoking experience.
“From the first time Don and I spoke, the potential of what we could achieve together was clear,” said Houseplant Co-Founder and CEO, Michael Mohr. “The alignment of OCB’s best-in-class paper products with Houseplant’s smoking category authority creates a winning combination that will resonate with consumers and become the simple, trusted choice for rolling papers and cones.”
Crafted from ethically sourced and responsibly harvested fibers, the new Houseplant by OCB product line features ultra-thin rolling papers and cones in three unique varieties, including:
- Bamboo: The perfect sustainable alternative, bamboo fibers are strong, making a durable unbleached rolling paper with a slow, even burn and a clean nearly tasteless finish.
- Brown Rice: Made with real rice ethically sourced from the protected wetlands of the Camargue delta in France, these are the only papers made with real rice fibers blended with organic hemp from Champagne and deliver a silky smooth smoking experience.
- Classic: Crafted by French artisans and made with FSC-certified, sustainable wood fibers, these premium white rolling papers, like all OCB papers, are free of dye and chlorine to savor the smoke’s natural flavor.
“Houseplant is synonymous with elevated and thoughtfully designed products. The dedication to their craft and respect for their consumers are characteristics that we hold in high esteem at OCB,” said Levin. “The launch of Houseplant by OCB represents a true partnership between two companies that are masters in their respective crafts and provides an opportunity to offer a carefully curated assortment of craft papers for consumers who care enough to smoke the very best.”
“Going to France and seeing the highest quality rolling papers get made from start to finish was literally a dream of mine,” said Rogen. “We were blown away by the process and are so happy to have found a partner that cares as much as we do about giving weed smokers the elevated experience they have always deserved.”
