Cannabis CEO, DC Lobbyist and former lawyer, Brady Cobb announces the launch of Sunburn Cannabis. Sunburn is a new cannabis brand and retail experience that is authentically grounded in Florida’s distinct cannabis culture.
The brand was inspired by the true story of Brady’s father, Bill Cobb, who assembled one of the largest cannabis smuggling operations in U.S. history during the 1970s. Distributing product through a well-known French sun care company called “Sun Systems”, he eventually caught the attention of the FBI, which launched an investigation dubbed “Operation Sunburn”
This month, the Company’s first three rebranded locations in Fort Lauderdale, West Palm Beach and Jacksonville Beach will offer Sunburn products, including an initial eight new strains of hand-trimmed flower, edible gummies, solventless rosin, broad-spectrum cannabis-derived terpene vapes and pre-rolls. In addition to the initial three stores, the company’s Tallahassee location will be opening as Sunburn on Friday, November 25th and the Sarasota location is expected to open on or before December 15, 2022. Green Sentry’s eight additional retail locations are expected to open as Sunburn stores before the end of Q2 2023.
Sunburn Cannabis was created by the teams that built and sold Bluma Wellness and One Plant Florida. After bringing premium flower and concentrates to Florida in 2018, the team has reunited with Sunburn and plans to harness its collective experience to continue providing Floridians with the most high-quality premium cannabis. In response to the arrival of significant California operators in the Florida market, Sunburn celebrates Florida’s distinct cannabis culture and history.
“I’m thrilled to launch Sunburn and re-introduce my family’s passion for, and knowledge of the plant to cannabis patients and consumers in Florida,” said Brady Cobb, CEO and Founder of Sunburn Cannabis. “Sunburn is a brand for Floridians by Floridians, and we’ve proven that a Florida-centric company can produce top-tier quality flower and concentrates. Now, we’re excited to offer Sunburn’s premium products paired with our authentic Sunburn retail experience to consumers across the state at several of Florida’s elite retail locations.
“Our team’s commitment starts and ends with our farm. During cultivation, we focus on ensuring that each strain we curate brings out the truest expression of each plant. Passion for cannabis and an unrelenting desire to cultivate and dispense the highest quality product runs deep in our team. We embrace all of cannabis’ unique history and are committed to honoring and celebrating the plant along with Florida’s culture.”
