TILT announced the Massachusetts launch of Black Buddha Cannabis, a Black and woman-owned and led, environmentally conscious, social impact driven cannabis wellness brand.
Roz McCarthy is the driving force and founder of Black Buddha Cannabis, as well as Minorities for Medical Marijuana Inc. which advocates for equity and diversity in the nascent cannabis marketplace. Both organizations originated from the personal needs and experiences of McCarthy, who found cannabis instrumental to her healing journey after a car accident. Her brand seeks to promote optimal wellness across every aspect of life and support each patient or consumer to achieve their potential and live with passion and purpose.
The initial experience-based product line, Blyss, could support euphoric and positive effects. The products are primarily built around a sativa-leaning, hybrid flower that creates an uplifting blissful feeling with an array of sweet aromas in the following offerings:
- Blyss Flower—an eighth of expertly grown, premium cannabis;
- Blyss Chyllum—a 100-percent recyclable glass chillum, packed with 0.35g of flower; and
- Blyss Vape—a vape containing 300mg of a 3:1 THC:CBD ratio that is rich in beta-caryophyllene.
“Adding Black Buddha Cannabis to our diverse and innovative product portfolio available across the state is a testament to the success of our distinctive brand partner model,” said Gary Santo, Chief Executive Officer of TILT Holdings. “Black Buddha Cannabis is our eighth brand partner and the sixth brand we’ve brought to Massachusetts, further demonstrating our commitment to diversity in cannabis and the availability of quality products for patients and consumers. With our operational expertise, we believe a purpose-driven, environmentally conscious brand like Black Buddha Cannabis can scale and succeed in Massachusetts.”
“There is a dearth of equity-driven cannabis brands in Massachusetts, and Black Buddha Cannabis helps to fill that void,” said Roz McCarthy, Founder and Chief Executive Officer of Black Buddha Cannabis. “We’ve been careful to select partners who share our vision and commitment to product quality and integrity, and in TILT we’ve found a capable and trustworthy steward of our brand. Together we will break down silos within the industry and create a win-win for businesses and social equity efforts.”
Added Chris Kelly, Senior Vice President of Revenue Growth at TILT, “It’s our goal to provide our wholesale customers with a portfolio of in-demand products that will not only differentiate their dispensaries from the competition but also attract patient and consumer interest across demographics. Black Buddha Cannabis is a brand that has built a loyal following and is a strong addition to our portfolio.”
Black Buddha Cannabis is also expected to launch in the Pennsylvania market this fall through the brand’s exclusive partnership with TILT. Dispensaries in Massachusetts and Pennsylvania interested in Black Buddha Cannabis or other brand partner portfolio products from 1906, Airo, Her Highness, Highsman, Old Pal, Timeless Refinery, or Toast should contact our wholesale team to order or save a spot on our Launch List.
