BRĒZ is on a mission to revolutionize drinking with an inspiring, calming, euphoric tonic that provides a highly unique gentle cannabis high, with the launch of direct-to-consumer delivery across the U.S. This innovative beverage featuring the ultimate combo of TBC, CBD, and adaptogenic Lion’s Mane mushrooms, aims to provide 21+ consumers with the ultimate 1:1 alcohol replacement beverage, as more and more consumers look towards better-for-you swaps for alcoholic beverages.
Founded by Aaron Nosbisch, CEO of Lucyd, BRĒZ has been crafted to be subtle enough for cannabis-skeptical family members to try while offering a stack-able, ever-ascending experience for the connoisseur.
This is the next-gen social tonic made of micronized full-spectrum hemp (a federally legal variety of cannabis) and organic Lion’s Mane, an adaptogenic mushroom that is reported to provide a sense of clarity and energy, while the hemp–derived THC and CBD may provide a sense of calm and inspiration. Each 7.5oz can features 25 mg of highly concentrated Lion’s Mane craft-extracted from 1600mg of organic fruiting bodies alongside 2.5mg of THC, 5mg of CBD, and 5mg of minor cannabinoids, producing a truly full-spectrum natural entourage experience unlike anything else.
The brand launches with its hero flavor, Lemon, featuring Italian lemons, elderflower, and limonene (a terpene beloved for its motivational properties) to create an aromatic experience that begins flavor-forward and finishes with a fresh, zesty, herbaceous bite. BREZ will be available direct-to-consumer across 33 states in the U.S. Price begins at $24/50 per 6-pack on subscription or $35 per 6-pack a la carte.