Cann, announced its 2022 holiday campaign in collaboration with Jane, an online cannabis marketplace that connects consumers with local dispensaries and brands. Director, writer, actor and author, Lake Bell, wrote and directed this campaign which reveals there’s a better way to get in the holiday spirit without breaking out the (toxic) spirits.
The film was written and directed by Lake Bell, known for directing, writing and starring in the award-winning comedy In a World with additional directing credits for Pam & Tommy and acting credits in Harley Quinn and Black Panther: Wakanda Forever. Additionally, Bell is the author of the audiobook Inside Voice.The film was produced by world renowned music video production company London Alley (who have produced and directed for Lil Nas X, Doja Cat, Ariana Grande among others).
When one family’s chaotic celebration threatens to become as dry as the turkey, a modern holiday miracle lifts their spirits and elevates the occasion. (Spoiler alert: it’s microdosed cannabis in a can.) Each Cann contains 2mg THC and 4mg CBD for the perfect, sociable holiday buzz. In the short, our heroine Jane, played by Mickey Sumner, struggles through an unhinged and uncomfortable holiday dinner where alcohol has taken over. The overserved guests, which include Meg Stalter, Benito Skinner, Bre-Z, become emotional, angry, and restless as alcohol forms a dark cloud over the holiday cheer. With the help of the Fairy God Cann, played by Raja, and Jane’s new cannabis shopping app, Jane gets the real holiday miracle, cannabis in a cann, delivered straight to her door. From there, the gathering becomes joyful and carefree as this family enjoys Cann’s signature microdose high together. The takeaway: You can’t change your family. You cann change your drink.
“Casting a majority queer and BIPOC campaign that isn’t being released during pride season signals the Cann brand’s evolution beyond typical intersectional queer normalization narratives, and a reinforcement that true diversity and inclusion involves having a seat at every table — at all times during the year. Especially these tense family gathering tables where LGBTQ+ people have been told time and time again that they don’t belong as they are.” says Cann co-founder Luke Anderson. Recent studies have shown that people drink twice as much alcohol over the holidays, often resulting in tardiness and a drop off in productivity at work. Last year, Cann’s holiday campaign featured Kate Hudson and Baron Davis getting high for the holidays drinking Cann-berry King St Vodkas and celebrating the holidays. This holiday campaign illustrates how you can get into the holiday spirit, without any of the traditional, toxic holiday “spirits.”
Jane is the best place to discover and shop Cann’s products for local pickup and delivery, providing consumers with a delightful and easy shopping experience–perfect for this holiday season.
“Jane was created in the spirit of connecting people to the plant. All people,” says Jane CEO and Co-founder Socrates Rosenfeld. “By providing a digital platform where different types of dispensaries and brands can connect directly to their consumers, not only are we creating a safe and convenient shopping experience – but we’re also creating a diverse and equitable cannabis ecosystem where all stakeholders can succeed. We are honored to help empower innovative brands like Cann to amplify their important message and introduce millions of new consumers to cannabis.”
