Cantrip Seltzer, a leading startup cannabis-infused beverage company, became on Wednesday the first cannabis company certified with an active advertiser account on Twitter. This follows a change made by the social media company to allow cannabis companies to advertise.
While other companies have announced their intentions to launch advertisements on Twitter, CEO Adam Terry was informed on Wednesday by Twitter staff that the Brand is the first to actually be certified by Twitter as an advertiser.
The first cannabis company certified with an active advertiser account on Twitter
“As a scrappy startup without major backing or celebrity connection, Cantrip is excited by Twitter’s new policy,” said Adam Terry, Cantrip’s CEO. “Since being one of the first companies to launch a hemp-beverage DTC platform under Minnesota’s new law, Cantrip has been turned away by most traditional advertisers despite their full compliance with the 2018 Farm Bill. Twitter will allow a small company like us to reach many we would otherwise never be able to talk to and help millions find the product that works for them. We thank Twitter for leading on this important issue and hope to see other media companies follow suit.”
