Curaleaf Celebrates Dry January with Debut of 2.5 mg Select Zero Proof Hemp Seltzer With New Flavors

Curaleaf introduced the latest addition to its new line of hemp-derived THC products, Select Zero Proof 2.5 mg Hemp THC Seltzer. Debuting in time for Dry January, Select Zero Proof Seltzer is a fast-acting beverage now available in 2.5 mg hemp THC, in addition to the 5 mg can, which was launched in Summer 2024. The new flavors and dosage options are now available via major retailers and on-demand delivery services in select states, as well as through the Company’s online storefront,

TheHempCompany.com. They can also be found at Curaleaf retail stores in New Jersey, Arizona, and Maine, with additional states coming soon.

Available in the newest flavors, including Black Cherry, Grapefruit, and Watermelon, as well as the brand’s original Berry flavor, Select Zero Proof Seltzer is sold as a single flavor 4-pack or mixed variety 8-pack. The 5 mg option launched in Summer 2024, and the new flavors and 2.5 mg dosage have now been launched in

direct response to customer feedback. This seltzer goes beyond the bar as the ideal alcohol alternative for adults at sporting events, concerts, or social gatherings. The new line is fast-acting, low calorie and free of artificial flavors and artificial colors, making it appealing to a wide audience. Curaleaf manufactures each infused beverage in a certified cGMP facility with strict manufacturing and testing standards to ensure customers a thirst-quenching experience made with industry-leading safety protocols.

“We are proud to be a trusted and reliable industry leader in the quickly evolving market for hemp-derived products,” said Boris Jordan, Chairman & CEO of Curaleaf. “The new 2.5 mg Select Zero Proof Seltzer, and new flavors, exemplify how we respond directly to consumer feedback to deliver an excellent product. We understand that adult consumers are searching for session-able, low dose drink options in the hemp category in refreshing flavors, and this new line truly meets the mark. While demand for hemp-derived products grows, we will continue to develop high-quality, tested, innovative products that cater to the diverse needs of adult consumers, as we work to expand both the variety and accessibility of these offerings in the coming year.”

Select Zero Proof 2.5 mg Seltzer is the Company’s latest entry into the rapidly growing hemp-derived THC market, which is estimated to be similar in size to that of the regulated cannabis market. In a sector devoid of regulated products, Curaleaf applies the same consumer convenience, standards, and commitment to quality that it applies to the regulated cannabis market. The Company entered the hemp-derived THC market earlier this year with a variety of gummies, including Select Fast-Acting Bites, Classic Bi

tes, XBites, Snooze Bites, as well as its Select Zero Proof 5 mg Hemp THC Seltzers, which are now available in an array of exciting new flavors. Curaleaf plans to introduce more products under The Hemp Company offering in 2025, which are also expected to be available both online and at various brick-and-mortar stores across the country.

Curaleaf has taken several steps to differentiate its current product portfolio from the largely unregulated hemp marketplace, including age-gating, strict quality standards, transparent package labeling, listing ingredients, potency, and a QR code that links customers to certificates of analysis from independent testing labs. Products will be sold to adults 21+ only, with age confirmation, requiring verification at purchase.