Indeed Brewing Company announces the launch of an ongoing manufacturing and distribution partnership with Colorado-based cannabis company Keef Brands. The brewery, who was among the first in Minnesota to release a line of THC-infused edibles, will make and distribute the iconic lineup of flavorful 10mg cannabis-infused Keef sodas. Keef’s Purple Passion, Orange Kush, and Bubba Kush Root Beer sodas are now available at the Indeed Brewing Company taproom in Northeast Minneapolis and in select retail stores across Minnesota.
“Keef is a longstanding brand rooted in the genesis of legal recreational cannabis that many at Indeed have long admired. So when the opportunity arose for us to work with Keef to bring their amazing lineup of THC-infused sodas to Minnesota, we jumped at the opportunity,” says Tom Whisenand, owner and founder of Indeed Brewing Company. “We share a mutual commitment to both the quality of our products and the well-being of our consumers which makes us great partners.”
“The opportunity to see the cannabis beverage space soar in traditional retail channels such as liquor and grocery stores is not only exciting but rewarding for the category. Its potential has so often been hindered due to the limitations of the industry so we are very fortunate to be working with local beverage leader Indeed Brewing Company. Their market reputation and focus on the delicate craft of producing quality beverages offers for a prosperous partnership,” says Kim Stolz, Director of Marketing and Market Development of Keef Brands.
“Minnesota may have provided this tremendous opportunity for cannabis drinks to really make their mark, however, we intend to sell our Delta-9 THC products within the state. We understand that even though this opens up a door for country-wide distribution, we do not want to bypass or diminish the hardships that every other cannabis market has and must endure to conduct business legally. We also want to respect the landscape that Minnesota has created for its residents and we do not want to take advantage of their unique marketplace either. The Keef drinks in Minnesota should be enjoyed by those in Minnesota,” says Matt Baumgartner, President of Keef Brands.
“THC soda—what’s not to love? We’re excited to work with Keef; their team is a bunch of like-minded people, several of whom with backgrounds in craft beer. They are very intentional in the production partners they work with, and we’re proud to be up their standards. We’re learning a lot about THC beverages from them, which is helping to make our own THC line even better,” says Ryan Bandy, director of experience at Indeed Brewing Company. “Since soda isn’t a beverage that we normally produce at Indeed, this has been a great partnership for us. Keef’s sodas are nostalgic in flavor and a delicious treat for the young at heart.”
“Keef Brands has been an established leader in cannabis beverages for over 10 years, with unparalleled quality standards. Indeed Brewing Company shares that commitment and we are thrilled to bring our flavor filled drinks to Minnesota with such a wonderful partner,” says Blake Patterson, Chief Revenue Officer of Keef Brands.
