LEVIA is delighting customers for the cannabis-enthusiast holiday, 4/20, with the launch of its latest limited-edition flavor, Pineapple Express. The flavor was selected by LEVIA’s loyal customers as part of an official fan voting campaign that took place on LEVIA’s Instagram earlier this year. The winning flavor, Pineapple Express, will be hitting store shelves this week, just in time to celebrate 4/20.
For this limited-edition release, LEVIA is paying homage to one of the world’s most famous strains, Pineapple Express. The new flavor is LEVIA’s first-ever terpene-infused beverage. The addition of terpenes brings out the fragrantly fruity flavors of this iconic strain, with familiar earthy notes of pine and cedar alongside signature notes of pineapple and bright citrus.
“Whether you’re a seasoned flower connisieur or entry-level cannabis consumer, you’ve likely heard of the famous Pineapple Express strain,” said Kristin Rogers, co-founder of LEVIA. “Our LEVIA customers overwhemingly voted to have Pineapple Express as our 4/20 limited-edition flavor, so we used this as an opportunity to introduce our first-ever, terpene-infused seltzer that offers customers the same fast-acting, cannabis-infused beverage they’ve come to love, but with a dialed-in flavor and aroma profile that honors the Pineapple Express strain.”
The limited-edition drop will also feature original artwork from Massachusetts-based illustrator Dean McKeever (“Keever”), whose work is recognized for recent label designs including LEVIA’s Pomegranate Punch, Blueberry Cobbler and Strawberry Creamsicle – to name a few. The Pineapple Express design evokes a warm, tropical aesthetic with a color palate featuring lush tones of orange, red, yellow, pink, and green.
LEVIA’S products, which include cannabis-infused seltzers and water-soluble tinctures, elevate your experience with flexible dosing and rapid onset of effects, which typically begin within 15-20 minutes. LEVIA’s products are made in Georgetown, Massachusetts and are crafted with the finest locally sourced flower and simple, all-natural ingredients. Each 12 ounce can of seltzer contains 5mg THC, zero calories, and zero sugar.
LEVIA’s Pineapple Express flavor will be available beginning the week of April 3rd in more than 150 licensed dispensaries throughout the state of Massachusetts at MSRP of $7.00.
