MariMed collaborated with the legendary Boston ice cream brand Emack & Bolio’s® to develop and market new and innovative vegan and dairy ice cream in outrageous flavors. The ice cream is an extension of MariMed’s top-selling and award-winning Betty’s Eddies infused fruit chews brand and shares the brand’s commitment to being hand-crafted and using all-natural ingredients.
The ice cream contains MariMed’s superior formulations of full spectrum cannabis oil, with natural cannabinoids and terpenes. Two delicious vegan flavors, Cup O’ Coffee Chip and Chocolate Sunny Days, debuted at MariMed’s Panacea Wellness dispensary in Middleborough, MA, this week. Additional flavors and wider availability are expected in the coming months.
MariMed Chief Operating Officer Tim Shaw said, “We pushed ourselves to make our infused cannabis ice cream as delicious as the best-tasting, non-infused products found in local specialty ice cream stores. With thanks to the Emack & Bolio’s ice cream magicians and our own rock star team, this new ice cream exceeds that high quality benchmark. It’s out-of -this-world delicious.”
Emack & Bolio’s was founded in 1975 by Boston music attorney Bob Rook as a place for his rock star clients to satisfy their midnight munchies after their late-night gigs. Aerosmith, Boston, U2, James Brown and The Cars were some of the groups Rook worked with back in the day.
Emack & Bolio’s has evolved into a cult favorite in its specialty ice cream stores in the United States and in stores around the world.
“Working on this collaborative project of perfecting our vegan and dairy ice creams with cannabis has been so much fun,” said CEO and Creator of Emack & Bolio’s Bob Rook. “Lots of testing and of course tasting. Finally, a clean ingredient, great tasting product that’s chill. I am very happy for our fans to now try this exceptional product.”
