PAX is finally diving into another section of the industry with the expansion of its cannabis portfolio to include the brand’s first edible THC product. An established leader in the vaporization category for more than a decade, PAX’s entry into cannabis-infused gummies provides consumers with an extended set of offerings that deliver on the high level of quality and consistent experience for which the brand is known. PAX Live Rosin Gummies are crafted from real fruit without solvents, artificial flavors or colors, and are vegan and gluten free.
PAX Live Rosin Gummies deliver consumers with a balanced, full flower experience, made with full spectrum live rosin — the purest cannabis extract, rich in cannabinoids, terpenes and other whole plant compounds. Developed with a team of chefs, food scientists and culinary innovators with a passion for delicious, natural and sustainable products, their hand-molded gummies were kitchen-tested in small batches to perfect flavor and texture profiles.
To celebrate the launch, PAX partnered with inclusive, women-owned shop Blackbird Doughnuts — beloved by locals and celebrities alike with seven locations across Boston — on custom doughnuts featuring fruit glazes to compliment PAX’s new gummy flavors (doughnuts do not contain cannabis). Doughnuts will be available at upcoming preview events, at selected future retail activations.
Blackbird Doughnuts is a premier doughnut shop dedicated to handcrafted doughnuts that are as visually stunning as they are irresistibly delicious. With an array of unique flavors and artisanal creations, Blackbird Doughnuts believes in pushing the boundaries of traditional doughnuts.
“It brings us immense joy to celebrate this launch alongside a cherished local establishment that shares our values of using high-quality, all-natural ingredients that bring delight to consumers,” said Brian Witlin, Vice President of Product Development at PAX. “Blackbird is renowned for their innovative approach to creating unique and unexpected flavor combinations that pleasantly surprise the palate. We had no doubt that they would be the perfect partner not only in crafting delectable fruit-forward creations from scratch, but also in our collaborative efforts to normalize cannabis consumption by leveraging a universal love for doughnuts.”
“We are so excited to be partnering with PAX. A company we proudly support. What’s better than a cannabis-infused gummy followed by a Blackbird Doughnut? We think nothing,” said Elena De Silva, Managing Director of The Gallows Group, home of Blackbird Doughnuts.
PAX Live Rosin gummies are available in three unique flavors to celebrate the refreshing tastes of the season, including Heirloom Peach, with a guava note for added complexity and balance, Wild Strawberry, with a hint of lemon for a nostalgic nod to strawberry lemonade, and Summer Mango, with notes of lime for an unexpected depth of tropical flavor.
“We’re really excited to build on the success of our award-winning PAX Live Rosin pods for Era, which has been met with an incredible consumer response, with the launch of our new line of Live Rosin Gummies,” said Brian Witlin, Vice President of Product Development at PAX. “We’re focused on bringing products to market that directly meet the needs and evolving preferences of consumers, which in this case, means carefully selected real fruit ingredients and solventless, full spectrum rosin that not only deliver high quality and purity, but are a truly delicious experience.”
PAX Live Rosin Gummies will launch in Massachusetts in June, with each individual serving package featuring 5mg THC and each package containing 20 servings for a total of 100mg THC. PAX Live Rosin Gummies start at $28 MSRP, and consumers can find a retailer on pax.com. PAX Live Rosin Gummies will roll out to California, Colorado and New York later this year.
