During the early hours of the 13th of July, 8000kicks, the hemp shoe company launched a major operation to distribute over 500 cannabis hemp plants all around Berlin including Alexanderplatz, the Reichstag, Tempelhof, metro stations, supermarkets, universities, hospitals and many more. The campaign’s goal is to spread awareness of cannabis in Germany and educate people about its benefits.
Although they look like weed, the plants are not for smoking and they will be confused as such. While hemp is closely associated with marijuana, it is not for smoking and it will not get people“high”. Hemp is the “sober cousin” of marijuana and it has a minimal amount of psychoactive components.
These plants are the core material of 8000Kicks products and these plants are the alternative to leather and plastic.
Why industrial hemp?
Hemp is nature’s purifier. It’s a unique crop that can help shape a better future for generations to come:
- The plant captures carbon dioxide from the atmosphere. In fact, for every tonne of hemp fiber produced, 1.63 tonnes of carbon is removed from the air, making hemp a much more effective sequester of carbon dioxide than trees;
- One acre of hemp will produce as much fiber as two acres of cotton.
- It helps nourish nutrient-depleted soil and reverses the effects of erosion.
- Hemp doesn’t require herbicides or pesticides.
- Hemp is one of nature’s strongest fibers and it was used by Henry Ford to build cars.
- It is naturally anti-bacterial and anti-microbial;
“Our mission is to bring back hemp by showing everyone hemp products are way superior to other products made in other fibers. This is the green answer we have been waiting for”. Says, Bernardo the CEO and co-founder of 8000Kicks.
Over 5000 hang tags have been placed on the plants, where the team explains the advantages of hemp and why this fiber is important for society and the environment. During the revolution the 8000Kicks team will be receiving people in an outdoor area at Avesu store, Warschauer Str. 33, 10243 Berlin, where people can come to learn more about the plant, and discover the hemp product family done by the company, including the Explorer, know for being the World’s 1st waterproof hemp shoes. The event will last for 4 days, from the 13th to the 15th of July.
