VIBES, the rolling paper brand co-founded by entrepreneur and rapper Berner, and Greenlane introduces a new smoking experience with the launch of The Cali. A new shape of pre-roll, The Cali by VIBES is all about the details as it mimics Berner’s signature rolling style: a cylindrical pre-roll tube with a wide circumference that delivers optimal airflow, comfortable pulls, and a big-smoke experience.
The Cali is rooted in years of research and was developed to offer consumers an alternative to the traditional cone – the only pre-roll option available today, and comes on the heels of a successful launch of VIBES newest paper collection – Organic Hemp – in March 2021.
“With the release of The { Cali } we continue to show the innovation of our company. While we all can appreciate the cone, The { Cali } is a similar concept, but with a cylindrical form factor which was designed for optimal airflow. As passionate smokers , and connoisseurs , we are gonna continue to focus on quality papers and products that consumers are missing , such as The { Cali }.
“I personally have been rolling for 20 plus years and was constantly told that “ if i could roll like that, I would smoke joints over blunts “ by friends and people I have connected with over the years, well , now all you have to do is stuff and puff with The { Cali }”, said Berner, CEO of VIBES.
To compliment a variety of material types and smoking preferences, The Cali is offered in three sizes – One, Two, and Three Gram – across all four signature VIBES paper collections: Ultra Thin, Rice, Hemp, and Organic Hemp. The Cali by VIBESTM will be available nationwide
