Etain unveils its inaugural Artist Series Motif™ Magnetic Vape Pen Battery and Blend Pod in collaboration with the art world pioneer, Claw Money.
Renowned as a New York icon, Claw Money (Claudia Gold), stands out as one of the few women graffiti artists who left an indelible mark on New York and the global art scene. Her iconic Claw tags and fellow female PMS crew, composed of fellow female artists, showcased her artistic prowess. Collaborating with renowned brands such as Nike, Calvin Klein, MTV, NASCAR, and My Little Pony, Claw’s distinctive Claw insignia resonates with consumers from all walks of life.
Her embodiment of a strong, female New Yorker made her the perfect choice for Etain’s first artist collaboration on the Motif. She has used cannabis to spark creativity throughout her career and continued to grow her relationship with the plant by recently becoming a NY State Medical Cannabis patient.
The Claw Money Motif Battery boasts a unique design that seamlessly incorporates Etain’s brand colors in sharp lines, surrounded by her signature Claws and bursts of feminine energy. In addition to the vape battery, she has crafted the brand’s first Balance 1:1 THC:CBD blend pod. Drawing inspiration from Claw’s preference for citrus-forward strains, the Etain cultivation team blended GSC x Aliendawg x Cannatonic to create an earthy flavor with hints of pine and a subtle citrus aftertaste.
Claw shares her inspiration behind the design, aiming for sophistication and boldness. “The Motif encapsulates a best-kept secret, embodying 710 energy as a small luxury in both product and knowledge.” Her vision for a cannabis collaboration comes to life with Etain, where her aesthetic seamlessly resonates with their customers, introducing her designs to a new audience.
The Claw Money Motif Battery and Blend debuted exclusively at Etain’s new co-located adult-use and medical dispensary in White Plains. The centerpiece of the new White Plains space is a vibrant mural by Claw featuring a piece inspired by her Motif Vape Battery design. The piece, Claw Botanica, is the first time she has created mixed media graffiti, incorporating greenery and flowers completing the one-of-a-kind mural.
The Battery and Blend is also available exclusively at wholesale partner CONBUD, launching on March 8th, International Women’s Day. Their iconic LES location at 85 Delancey is surrounded by Claw pieces in the neighborhood, providing a full circle moment for the artist. CONBUD’s mission is to normalize plant consumption, offer education, and de-stigmatize the formerly incarcerated community. On Saturday, March 23rd CONBUD will host an event celebrating the product and project with Claw Money at a Graffiti, Glam and Gourmet event with nail art by Slik Nik Nails pulling inspiration from the Etain x Claw Money designs.
The Motif™ Magnetic Vape Pen by Etain, a rechargeable pen offering additive-free, terpene-rich oil with precision draw-activated dosing, is refreshingly simplified by a threadless, magnetic cartridge. The matte finish of the battery serves as the perfect canvas for artistic interpretation. Exclusively crafted by Etain, the Motif is available alongside various Motif Pods strains for registered NY State Medical Cannabis patients, while the Claw Money Battery and Blend mark the introduction of Motif products for adult-use customers.
