Gelato Canna Co. hosted a community giveback event aimed at alleviating San Diego’s unhoused crisis. A team of Gelato employees including co-owners and father-son team, George and Cody Sadler, set up tables along Imperial Ave. in Downtown San Diego where tents, blankets, socks, Gelato branded water and personal care kits were distributed to those in need. Hot meals were also provided onsite.
Having achieved major success since launching Gelato in March 2022, the Sadlers have made it a priority to mark their corporate milestones with highly personal charitable endeavors. Before Gelato, the Sadlers hosted several charitable events with their previous cannabis company, Platinum Vape. The Sadlers have continued their charitable traditions with Gelato and are planning to host another event later this year in Los Angeles.
“It’s easy to write a check,” said Gelato’s CEO George Sadler. “I wanted to do something that felt more personal. I want to directly help those in need and provide them with resources they need right now.”
In addition to blankets, tents and socks, each personal care kit included daily use toiletries like deodorant, toothbrush, toothpaste, hand sanitizer, comb, dry shampoo, first aid kit and bar of soap. Gelato serviced over 400 membersof the unhoused community.
“This is something we do at least once a year,” said George Sadler. “During the fires in Northern California we helped firefighters and families that had lost everything. We talk a lot in the industry about how we can help destigmatize cannabis and I can’t think of a better way to push people’s perception forward than to help those in need. If the cannabis industry has anything, it has a heart.”
