Gelato Canna Co. introduces the launch of its newest gummy edible and pre roll, Geebs, created in honor of award-winning professional surfer and filmmaker Greg Browning aka Geebs. Proceeds of Geebs products will be donated to Browning, who was diagnosed with Amyotrophic Lateral Sclerosis (ALS) in 2023, along with ALS charities. Geebs products are available in participating California dispensaries including Gelato’s Lake Elsinore dispensary.
According to the ALS Association, nearly 5,000 people are diagnosed with ALS every year. The average life expectancy of a person diagnosed with ALS is 2 to 5 years. There is no known cure for ALS. Browning and Gelato CEO George Sadler were introduced through mutual friends several years ago and have been friends ever since. When Sadler learned of Browning’s ALS diagnosis and heard about the potential benefits of cannabis for alleviating ALS symptoms, Sadler immediately jumped into action to help his friend.
“Despite the adversity, Greg’s resilience and determination continue to inspire many in the surfing community and beyond,” said Sadler. “This collaboration not only showcases the power of community support but also highlights the role of innovative solutions, such as cannabis, in contributing to the well-being of individuals facing health struggles like ALS.”
Known for his surfing work both in front and behind the camera, Browning is best-known for his FUEL TV surfer series “Drive Thru,” which has featured the likes of Kelly Slater, Carissa Moore and Tatiana Weston-Webb. Browning’s surf career took off while he was a competitive amateur surfer and went on to become a nationally-recognized free-surfer. He transitioned out of pro surfing into cinematography and eventually went on to create “Drive Thru,” combining his passion for the waves and the camera.
“I was completely taken by surprise when George presented the Geebs products to me in front of our friends,” said Browning. “It’s not easy to navigate a diagnosis like this, but knowing I have so much support in the surfing community, film community and now the cannabis community truly makes me realize how lucky I am. I hope anyone dealing with their own health struggles can find comfort with cannabis, including Geebs.”
Having achieved major success since launching Gelato in March 2022, Sadler has made it a priority to mark Gelato’s corporate milestones with highly personal charitable endeavors. In addition to launching Geebs, Gelato hosted a community giveback in downtown San Diego last month, setting up tables for the unhoused community and handing out essential items including tents, personal care kits, blankets and hot meals. Gelato donates to several charities throughout the year focusing on homelessness and food security. Most recently, Sadler and his son and co-owner Cody Sadler participated in the George Lopez Celebrity Golf Classic to raise funds for underprivileged people suffering with kidney disease.
