Debuting at Hall of Flowers, goodness is launching in California with Hearts – a line of heart-shaped cannabis-infused tablets where 10% of their profits are dedicated to helping innovative, local nonprofits fight for the well-being of people and planet in addition to a partnership to help Lava Mae provide mobile hygiene to people experiencing homelessness.
“We’re a team of social entrepreneurs and creatives who felt inspired by the power of business as a force for positive change.” says Adam Bergeman, CEO & Co-Founder of goodness. “We built a company that married our love for cannabis with our drive to leave this world a little better than we found it. Our vision? Building a new-age cannabis brand on a platform of impact – one that provides therapeutic experiences and power to the consumer on directing their hard-earned dollars to causes that matter. We want to enable people to buy cannabis from their local dispensary or delivery service, and directly support a nonprofit in their community.”
The Hearts are microdose and CBD-rich sublingual tablets, designed for a gradual, controlled high (and super-fresh breath). They are made with vegan, sugar-free and gluten-free ingredients and are currently available in two formulas – EASE and STEADY.
EASE (1mg THC, 4mg CBD) is for relieving the symptoms of pain, stress and anxiety without a strong high. STEADY (2.5mg THC, 2.5mg CBD) is formulated for staying level, curious and creatively focused. The Hearts use a nano-encapsulation process to deliver fast-acting feels within 10-15 minutes of taking a tablet. Each box costs $30 and comes with 30 Hearts, in 100% biodegradable packaging.
goodness works on a simple model – 10% of the gross profits from each sale go to help local nonprofits make an impact in the community. In line with the launch of Hearts, they’re excited to announce Lava Mae as their very first non-profit partner.
There are over 120,000 people experiencing homelessness in California, many of whom have scarce access to critical services – hygiene in particular. Lava Mae brings showers and toilets on wheels for these communities in the Bay Area and Los Angeles. Their mission is to bring Radical Hospitality – an unexpected level of care – to people living on the streets. Since 2013, Lava Mae has delivered 75,000 showers and services to over 30,000 unhoused Californians, served 7,692 people at 38 Pop-Up Care Villages and inspired or directly assisted 144 communities around the globe to create mobile hygiene services.
“We believe opportunity unfolds when people are treated with dignity and that people everywhere will rise to the level of respect they are offered.” says Doniece Sandoval, founder of Lava Mae. “Hygiene is a human right. Our collaboration with goodness will help spread that message and promote hygiene accessibility to our un-housed neighbors around the globe.”
To help Lava Mae tell the stories of their guests, goodness is launching a series of creative collaborations with notable filmmakers and photographers. The first installment of the series is an intimate portrait collection by American filmmaker Jordan Quellman.
