New York-based Canna-lifestyle brand House of Puff introduces its first THC product, The Spritz. The stylish, pocket-sized oral spray offers consumers a discreet, immediate and measured method of consumption, creating a versatility not obtained with traditional techniques, like smoking or eating an edible. While House of Puff’s art-inspired accessories, including ash trays, one-hitters and rolling papers, have been available in New York dispensaries since the first opening, this launch represents the company’s entry into the adult-use market with a consumable product.
Designed in partnership with Lunulata, The Spritz fits in a purse, clutch or pocket like lip gloss, and each spray is dosed at 1 mg, creating a sleek, low key and controlled dosing experience. Available in two versions, “Social” and “Serenity” and with delightful fragrances and tastes, The Spritz is designed for social settings where smoking and the traditional scent of cannabis may not be preferred. The Spritz also offers a sharing experience that requires no mouth contact, making it convenient and health conscious. In addition to being sprayed directly into the mouth, The Spritz is also water soluble and can be zested into a beverage for a slower and more subtle onset.
“A core pillar of the House of Puff brand is the cultivation of luxe cannabis consumption experiences—something we’ve always perpetuated through our puffware products. The Spritz, as our premiere THC product, epitomizes that heightened experience,” said Kristina Lopez Adduci, CEO and founder of House of Puff. “After putting tremendous thought and intention into what our entrance into the adult-use market would look like, we’re extremely excited to fill a gap in the sector and offer consumers a subtle, accessible way to enjoy their high in any social setting.”
“Cannabis consumption is not one-dimensional; it can be clean, chic and as simple as throwing The Spritz in your bag before you head out, whether for a night on the town or running errands,” said Holly Hager, COO and principal of House of Puff. “That’s what we want to convey with The Spritz, and we’re excited for New Yorkers to experience this dynamic option that sidesteps some of the downsides of other cannabis products.”
“House of Puff’s accessories embody unparalleled style, making it only fitting that their inaugural venture into cannabis products introduces a level of sophistication that sets them apart,” said Jes Feuer, Marketing Director at Etain. While curating the offerings for Etain’s inaugural recreational/medical dispensary, The Spritz was a must-have.”
The Spritz is accessibly priced at $32 with approximately 60 1mg doses per bottle. With a 2:1 THC to CBD ratio and a burst of invigorating peppermint flavor, the Social Spritz provides the perfect frame of mind for any kind of mingling. In contrast, the Serenity Spritz, with its 1:1:1 THC to CBD to CBN ratio and a luscious tropical flavor, offers a ticket to a tranquil mind and an aromatic escape. While effects can vary based on the individual and the number of doses used at once, they can typically be felt within 15-30 minutes of consumption.
