Fashion and Cannabis join forces pre NYFW to exude chill end-of-summer vibes with the HIGH PRIESTESS x boys of new york collaboration. This joint project marries culture, community, and intimacy in this editorial campaign, keeping sub cultures pertinent in respect to “stoners” and “hypebeasts” alike, while also promoting pleasure and sexual wellness.
HIGH PRIESTESS, an NY-based cannabis sexual health & wellness brand, and boys of new york, a staple brand in NYC that has been on the downtown scene for at least half a decade, have come together to offer a visual experience of a day in the life of a New York Yorker, who just so happens to enjoy smoking weed! Combining the highly regulated cannabis vertical and the expressive, freedom-loving fashion industry,both HIGH PRIESTESS and boys of new york are working together to destigmatize the way the public perceives the pleasurable and healing cannabis plant, while showing off some well made clothes and sexy products in the process.
HIGH PRIESTESS’ line of products range in price from $12 for a Hemp Flower Herbal Preroll to $140 for the Vibrate Higher Pleasure Collection, and offers innovative collections such as the Mini Vibrate Higher Pleasure Collection and the Hemp Flower Herbal Smoke Blend Collection. boys of new york’s casualwear-inspired pieces consist of tees, sweatshirts, hoodies, jackets & caps, and range in price from $40 for caps to $195 for jackets. boys of new york uses a mix of deep and muted colors such as emerald green, mauve, sage, forest green, cream, black and white in its staple collection, suited for everyday life.
