RNBW, a new premium cannabis brand, announces its official launch in collaboration with music giant Insomniac, which includes a full range of cannabis products and a first-of-its-kind experience that will set the stage for a new era of responsible consumption.
Aside from offering quality cannabis products including flower, pre-rolls, edibles, and vapes, RNBW is making a monumental move toward the normalization of cannabis consumption at live music events. For the first time ever, customers will be able to purchase cannabis products and Insomniac festival tickets together at select cannabis retail locations, making this a one-stop-shop for music and cannabis lovers alike.
Beginning Sunday, October 17th through Thursday, October 21st, customers on RNBW.world and at select Cookies, Stiiizy, Harborside, Jardín, Thrive, Planet 13, and Sixty Four & Hope locations in California and Nevada will have access to the first bundle to be introduced, which is timed to coincide with the 25th anniversary of Electric Daisy Carnival. These ticket bundles are the first of two phases planned between RNBW and Insomniac, who have ambitious plans to create the ultimate experience at the intersection of live music and cannabis culture.
The second phase will be a physical experience at Insomniac festivals, where RNBW will offer a fully interactive journey into the world of premium cannabis. This experience, dubbed RNBW World, will offer everything from interactive displays and photo opportunities to musical programming and educational interactions abound, with every touchpoint tailored to each one of the five senses.
When permissible, through the sale and consumption of cannabis at these festivals, RNBW will – in an unprecedented move – allow concertgoers to pre-order cannabis products from its onsite dispensary, thus eliminating the need to bring your own cannabis. This comes at a crucial time in the evolution and integration of cannabis into mainstream culture; as a growing number of states continue to legalize responsible consumption lounges, no two partners have yet to create one such world that is built solely to enhance the experience of all fans of live music.
It is through these unique offerings and innovative experiences that RNBW hopes to inspire creativity and connectivity amongst a new generation of music lovers and cannabis consumers alike.
RNBW products are available today on RNBW.world, at Cookies, Stiiizy, Harborside, and Sixty Four & Hope dispensaries in California, and at Cookies, Jardín, Thrive, Planet 13, and Nevada Made dispensaries in Nevada. RNBW’s online ordering and delivery service are powered by Amuse, the leading cannabis e-commerce and delivery company in California.
